Table of Contents

• From rags to .... GREASY rags!
• The "Big Break" that just about broke ME!
• Taking inventory of your beliefs
• How I went from making $25 per man-hour to more than $60 per man hour almost overnight.
• Trusting the beat of my own drummer

• Plan? We don't need no stinking plan!
• Define your market - define yourself
• Pick two and "Know the WHY?"
• Business formation
• Managing and the art of NOT managing

• Allowing for the possibilities
• Either OR vs. Both or Nothing
• Focus on what you WANT, not what you don't want.
• Diet isn't just for your body

• Insurance, Worker's Compensation, Auto and Liability
• Health insurance, HSAs and Retirement plans

• Finding your "Lieutenant"
• Going it alone your first year
• Taking time off
• Working on YOU

• Time and money saving tips in the office
• Email and the web - use, but don't abuse, the WWW
• Entering statement charges / invoices
• Payroll and payroll taxes
• Billing and Paying bills
• Collecting and depositing money

• Returning calls, Surveys and communication
• Pruning Your Clients
• Thank your Clients
• Pray for your Clients

• Estimates, Budgeting and the LAW OF ATTRACTION
• Out of sight, out of mind - The "Sweep Account"
• Encourage Spring Pre Pays to improve cash flow!
• Pre Pay Winter Expenses
• Finance, Debt and Growth
• Growth! Your worst enemy or best friend?

• Equipment Lineup - Riding mowers, Wide area Walk behind mowers, Trimmers and Blowers, String trimmers, Hand held blowers, Backpack blowers, Hand Tools, Tractors, Trucks, Trailers, Dumping (trailer or insert), Plows, Vacuum systems, Hedge trimmers, Split shaft system, Hand Tools,

• Workday, How long to work, vacations.
• Mowing and Trimming
• General: Size of crew
• Spring and Fall Cleanup / Fall Prep
• Hedge trimming and pruning
• Fertilization and lawn treatment
• Organic Lawn Care
• Loam and Seed / Lawn Installation
• Mulching, Edging and Regular Maintenance
• The ONE service to NEVER allow with a new client!:
• The DREADED One Time Mowing!:
• Cleaning up in general
• Annual Color (flowers)
• Prepare for change of seasons - Snow!
• A few more words about estimating

• Your Job / Their Job
• The Science of Subs - What, when where, how and why?

• Look to existing clients first
• Yellow pages, Newspapers and Website
• Door Hangers and Site Signs
• Truck Lettering and T-Shirts
• Other marketing tips and resources.
• Do Unto Others

• Additional Bonus Material (new stuff!)
• Tips for working efficiently

• Lawn Care and Landscape Specific Books and Web Resources
• Other Business Books and Web Resources
• Spiritual, Personal Development and Business Books and Web Resources
• Sample Client Survey

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